Is Personalisation Changing The Face of the Beauty Industry? Insights!
People are no longer okay with being spoon-fed claims from big brands or impartial to where products come from. In today's world, most women don't want to be told they need makeup to look amazing or buy products that claim only a few kinds of beautiful. Welcome to the beauty industry, as conditioned by the millennials. The beauty industry is evolving & is moving fast with advances in technology, quality, formulation, individualization, digitization & is becoming more about solving problems & meeting specific needs.
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