Stop Compromising

Get personalised Shampoo & Conditioner that is as unique as YOU!

How it Works

Create your hair profile by answering some easy questions

Our scientists prepare a product that meets your hair needs & goals

We deliver the product right to your doorstep

It's the ONLY product in the market that changes as per your hair type, your city, current weather and your lifestyle & goals

 Five star rating from 7,000+ users. Happy hair guarantee

Free from harsh Sulfates & Parabens. Great Ingredients, Epic Payoff

Made by experts with 7 US Patents and 40+ years of experience

Freshly made in our lab from handpicked ingredients

Why Choose Freewill

Sulfate & Paraben Free

Sulfate-free cleansers maintain the natural oils from the hair and the scalp, which ultimately leaves your hair with more moisture and hydration


Freshly Made

All our products are freshly made-to-order with a blend of clean, natural & effective ingredients backed by groundbreaking science. It's a formula that you couldn't find anywhere

Formulated in USA

Made by Carnegie Mellon Graduate with 40 years of experience in personal care. Also holds 7 US patents


High Quality Ingredients

We source highly potent ingredients from all over the world & guaranteed deliver to you at peak freshness. It's everything you need & nothing you don't

The Difference is You

If you asked us to make you the perfect haircare kit we would start by knowing everything about your hair. That's because we all have completely different scalp & hair, live in different environments & have different lifestyle. And this difference is far greater than you realise

Real People, Real Stories

I have come across millions of products but none have impressed me like this so far ! Thank you for being my one stop solution for hair ! ❤️

- Chandani Thadani

There is tremendous increase in my hair growth... The shampoo works amazing on my hair. Soon going to order other set

- Kanika Batra

It was the first time that ive tried something like this. And i dont think I’m ever gonna go back to buying shampoos off the shelf now!!

- Noopur Modi

Haircare Guide

Ten Eye-Opening Facts About Hair That You Didn’t Know!

Hair can be as amazing and unique as the person it may belong to! It can be curly, wavy, slick straight, somewhere in between and can be found in various colors, textures & lengths.

Why should we use Sulfate free shampoo?

We simply love the feeling of freshly washed hair. But do we ever ponder upon the ingredients that are present in our cleansers? It is very important to check the ingredients because what you put on the skin can be more dangerous than ...

The Hair Guide: Fix Your Damaged Locks With These Simple Hacks

For most women & men, their hair is the most prized feature/part of their body. One may go to great extents to nurture their precious tresses by using all the available products in the market ...

As Seen On

Customising haircare with AI. Freewill gives consumers products that are specific to their needs

Personalised solutions for bad hair days

The one-size-fits-all concept does not work for tresses. Little wonder that the haircare industry is quickly moving to customisation

Happy Hair Stories

FAQs